Pinterest Ads Services

Pinterest Ads are paid advertisements that appear on Pinterest, a visual discovery platform. These ads allow businesses to promote their content in a way that blends seamlessly with organic pins. Pinterest Ads include promoted pins, video ads, and carousel ads, enabling brands to drive traffic, increase sales, or raise brand awareness through visually compelling content.

Pinterest Ads work by promoting pins to a broader audience. Businesses create engaging pins that appear in users’ home feeds, search results, or within relevant Pinterest boards. These promoted pins look and feel like organic content but are shown to users based on their interests, search behaviour, and demographics. Ads are run through an auction system where advertisers bid for ad placements based on their budget and campaign goals.

The cost of Pinterest Ads depends on several factors, including your campaign type, targeting, and bid strategy. Pinterest operates on a cost-per-click (CPC) and cost-per-impression (CPM) basis. The minimum CPC for Pinterest Ads is typically around $0.10, but it can vary. Campaign costs can increase based on competition and targeting options. Still, businesses can set daily and lifetime budget limits to manage their spending.

Pinterest offers various ad formats, including:

• Promoted Pins: These are the most common ad formats in users’ feeds, search results, and boards.
• Video Pins: Video-based ads that capture attention and can drive more engagement.
• Carousel Ads: Multiple images that users can swipe through, ideal for showcasing multiple products or features.
• Shopping Ads: These ads allow users to view product details and make direct purchases on Pinterest.

Promoted App Pins: Ads designed to drive app installs by linking directly to your app store page.

Pinterest provides several targeting options to help businesses reach the most relevant audience:

• Interest Targeting: Reach users based on their interests, such as fashion, home decor, food, or fitness.
• Keyword Targeting: Show ads to users who search for specific keywords on Pinterest, increasing the relevance of your campaign.
• Demographic Targeting: Target users based on age, gender, location, language, and device type.
• Custom Audiences: Use your customer data to retarget or create lookalike audiences.

Behavioural Targeting: Reach users who have engaged with similar content or shown interest in similar products.

To create an effective Pinterest Ads campaign:

• Set clear goals: Choose objectives such as driving traffic, increasing brand awareness, or boosting conversions.
• Use high-quality visuals: Pinterest is a visually-driven platform, so ensure your pins are visually appealing and high-resolution.
• Craft engaging copy: Write concise and compelling descriptions that provide value and include relevant keywords.
• Use relevant keywords and hashtags: Incorporate keywords and hashtags in your pins to increase discoverability.

Optimise for mobile: Since Pinterest is primarily a mobile app, ensure your ads look great on mobile devices.

The benefits of using Pinterest Ads include:

• Highly visual platform: Pinterest’s visual-centric nature makes it ideal for promoting products, services, and creative content.
• Increased brand awareness: Promoted pins are integrated seamlessly into users’ feeds, allowing brands to increase visibility without being disruptive.
• Effective for driving purchases: Pinterest users often use the platform for product discovery and shopping inspiration, making it an effective platform for driving sales and conversions.
• Advanced targeting: Pinterest’s targeting options allow you to reach highly relevant audiences based on their interests, searches, and behaviours.
• Long-lasting exposure: Pins have a long shelf life on Pinterest, meaning your ads can continue to generate impressions and engagement long after publication.

You can measure the success of your Pinterest Ads campaign by tracking the following key performance metrics:

• Impressions: How many times is your ad shown to users?
• Engagement Rate: The percentage of people interacting with your ad, such as saving or clicking on the pin.
• Click-through Rate (CTR): The number of clicks your ad received compared to the number of impressions.
• Conversion Rate: The percentage of users who took a desired action, such as making a purchase or signing up for a newsletter.
• Cost per Click (CPC): The average cost you pay for each click on your ad.

Return on Ad Spend (ROAS): The revenue generated from your ad campaign is divided by the total amount spent on ads.