Copy Writer

Job Description

We are seeking a creative and strategic Copy Writer to join our marketing team. You will be responsible for crafting compelling, persuasive copy that drives engagement, conversions, and brand loyalty across multiple channels. Your ability to understand target audiences, adapt brand voice, and create copy that resonates will be key to our clients' success.

Key Responsibilities

• Write compelling copy for websites, landing pages, and digital campaigns
• Create engaging social media copy that drives interaction and shares
• Develop persuasive email marketing copy and newsletter content
• Write SEO-optimized blog posts, articles, and long-form content
• Create advertising copy for PPC campaigns, display ads, and social media ads
• Develop brand messaging and tone of voice guidelines
• Collaborate with design teams to create cohesive marketing materials
• Conduct research to understand target audiences and industry trends
• Proofread and edit copy to ensure quality and consistency
• Adapt copy for different platforms, audiences, and marketing objectives

Requirements

• 3+ years of professional copywriting experience
• Strong portfolio demonstrating diverse writing samples
• Excellent command of English language and grammar
• Experience writing for digital platforms and channels
• Understanding of SEO principles and keyword optimization
• Ability to adapt writing style for different brands and audiences
• Strong research skills and attention to detail
• Experience with content management systems
• Ability to work under deadlines and manage multiple projects
• Creative thinking and problem-solving skills

Nice to Have

• Experience with UX writing and microcopy
• Knowledge of conversion rate optimization principles
• Experience writing for B2B and B2C audiences
• Familiarity with marketing automation platforms
• Background in journalism or creative writing
• Experience with A/B testing and performance analysis
• Knowledge of brand strategy and positioning
• Experience writing video scripts and storyboards
• Understanding of social media algorithms and best practices